Let My People Go Surf – Yvon Chouinard
“This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.”
“The original intent in 2005 for writing Let My People Go Surfing was for it to be a philosophical manual for the employees of Patagonia. I never expected at that time that this simple book would be translated into more than ten languages, be used in high schools and colleges and even be influential in large corporations. . . . We have always considered Patagonia an experiment in doing business in unconventional ways. None of us were certain it was going to be successful, but we did know that we were not interested in “doing business as usual.” Well, we have survived and even thrived for close to half a century. . . .
Pages: 272 pages
Size: 16 x 23cm